Social Media Tips For Your Design Business From A Wine Expert

by Calvin Cox on August 22, 2008

I talk about business marketing a lot for one reason only – I love it.  Finding ways to market and grow my design business comes second only to my wife, seriously.  I started following Gary Vaynerchuk after my wife showed me his website winelibrary.com, and was so blown away at how wonderfully creative he was in presenting wines.  After doing more research I found out that this young entrepreneur was the fuel behind growing his family business from $4 million to $50 million dollars after only a few years.  As a businessman in the creative industry it’s great practice to go outside your industry and find ways of implementing ideas from the outside, breaking up the monotony, giving you an edge on your competition. “It’s always helpful when you get three or four trade magazines from another industry, and look at the stories and their issues and think, ‘How can I adapt that to my world?'” said Jim McCann, founder of 1-800Flowers.com in an Entrepreneur.com interview.   Below is Gary Vaynerchuk on The Big Idea talking about the exact reason he became by thinking outside the box and effectively leveraging the social media Network.  Cool Interview

and here’s an example of one of his wine tasting shows online:

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