Archive for the “Brand Design” category

Mom Entrepreneur Interviews: With Marija Mikolajczak, Founder And Owner of ECWear

by Calvin Cox on March 8, 2013

Welcome to the Mom Entrepreneur interview series, where we feature stay at home moms who are taking money matters into their own hands. These women are full-time moms and full time entrepreneurs.  This series will focus on answering the questions every stay (…)

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Can A Hunch[.com] Help You Build Your Design Firm’s Brand?

by Calvin Cox on June 17, 2009

The other day I played around with hunch.com, a new website that answers your questions. As I got more into it, I realized that it also allows you to add your own questions to their database, which immediately intrigued me. (…)

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Are You Baiting and Switching your Clients With False Brand Promises?

by Calvin Cox on March 10, 2009

Photo Credit How do you feel when you go to a fast food restaurant and the line is out the door.   How about going to get your “Car Tire Flat Fixed in Less Than 10 Minutes” and it takes (…)

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“86% Of Consumers No Longer Believe What Brands Say About Themselves”

by Calvin Cox on March 4, 2009

My past few posts have been trending in the direction of discussing the impact of personal branding on your corporate brand identity. So when I saw this statistic I needed to share it with you. I came across this Microsoft (…)

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Is Your Company’s Brand Promise Different Enough To Succeed In A Recession?

by Calvin Cox on March 2, 2009

Being that my primary job responsibility involves working with designers and design firm brands. I get a chance to see many design firms websites, portfolios, taglines, logos, advertising, social media avatars, etc, etc. There are literally hundreds of thousands of (…)

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Is Your Employees Personal Brand F*#$%ing Up Your Company’s Brand Image ? PART 2

by Calvin Cox on February 23, 2009

UPDATE 3/2/2009: Found an interesting article on Advertising Age from a tweet by Dan Schawbel @danschawbel detailing a Personal Brand/Corporate Brand conflict with Ford Motors.   Interesting read. You can read part 1  of this series here: Is Your Company’s Logo (…)

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Arguably The Most Effective Branding Campaign Ever.

by Calvin Cox on October 7, 2008

Since this is the final month of elections for the Presidency of the United States – Election Day November 4, 2008.  I’ve decided to dedicate the next four weeks on the elections and show how social networking and branding can (…)

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11 Top Companies Logo Design Changes That May Surprise You!

by Calvin Cox on October 3, 2008

  Advertisement   My last blog post was about Google releasing its 2001 search engine for show for their 10th year Anniversary and how their logo has changed since then –  pointing to current company growth and design trends as (…)

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