Archive for the “Branding” category

Mom Entrepreneur Interviews: With Marija Mikolajczak, Founder And Owner of ECWear

by Calvin Cox on March 8, 2013

Welcome to the Mom Entrepreneur interview series, where we feature stay at home moms who are taking money matters into their own hands. These women are full-time moms and full time entrepreneurs.  This series will focus on answering the questions every stay (…)

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How to Succeed in Your Startup Business? Get A Job!

by Calvin Cox on September 27, 2012

To succeed in your new startup business you must do one thing – Get A Job.  Counter intuitive you say?  Maybe not. A lot of startups fail because they don’t get a chance to succeed, not necessarily because of a (…)

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Should I Borrow Money to Start My Business?

by Calvin Cox on September 24, 2012

Confession: One of my startup businesses cost was over $30,000 mostly paid for by credit cards. There are many types of startups. This post is about the one where the young entrepreneur puts all his startup cost on his credit (…)

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Choose One! Your Design Firm’s Financial Needs Or Brand Promise.

by Calvin Cox on July 13, 2009

Sometimes a new freelance designer will find himself in an awkward position when managing finances. If you’re working on a tight budget, which is normally the case with designers starting out in freelancing, the tendency is to seek work anywhere (…)

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Can A Hunch[.com] Help You Build Your Design Firm’s Brand?

by Calvin Cox on June 17, 2009

The other day I played around with hunch.com, a new website that answers your questions. As I got more into it, I realized that it also allows you to add your own questions to their database, which immediately intrigued me. (…)

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Chances Are Good, That The Next Steve Jobs Is Already In Your Social Network

by Calvin Cox on June 9, 2009

Let’s talk about social networking for brand development.  I’m a perfectionist. What that means is that I try to control all aspects of my company at all times, 24 hours a day. My web developer has threatened to fire me many (…)

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If You Want Your Design Firm To Succeed, Then Take A Breather.

by Calvin Cox on May 20, 2009

Ok, we’ve done it. We have now created the ultimate marketing tool on the web… It’s free, easy to use and combines business and pleasure. It’s called Social Media. Social Media has leveled the playing field for many new design (…)

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Top 7 Reasons Your Clients Will Stay With You Through This Recession

by Calvin Cox on March 19, 2009

1) You Provide A Great Product or Service That Cannot be Matched By Your Competition Simply put, excel at what you do. Don’t settle for being second. The only thing that stops you from being the best in your industry (…)

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Choose Your Web Designer Like You’re Choosing Your Next Girlfriend!

by Calvin Cox on March 13, 2009

Here you are- brand new plan for a great business idea. This is the one, the big idea that will propel you to financial independence. You’ve already picked out the business colors and logo design concept, selected a couple of (…)

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Are You Baiting and Switching your Clients With False Brand Promises?

by Calvin Cox on March 10, 2009

Photo Credit How do you feel when you go to a fast food restaurant and the line is out the door.   How about going to get your “Car Tire Flat Fixed in Less Than 10 Minutes” and it takes (…)

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