Chances Are Good, That The Next Steve Jobs Is Already In Your Social Network

by Calvin Cox on June 9, 2009


cook-and steve jobs - apple founderLet’s talk about social networking for brand development.  I’m a perfectionist. What that means is that I try to control all aspects of my company at all times, 24 hours a day. My web developer has threatened to fire me many times, but I refuse to let him because he’s an asset to my business. But, If I could, I would do it all myself.  From web development, to marketing, branding, to doing my taxes, to taking out the trash …ok maybe not taking out the trash, or for that matter, doing my taxes. Anyway, the truth of the matter is I can’t do it all. And chances are… neither can you.

Designers are designers, we are not accountants, marketers or sales people. I know in the beginning, you may have to wear all the hats, especially if you’re working on a limited budget. I understand that. But when you can network and meet people and share resources that will help grow your design company, you should not hesitate to take advantage of that opportunity.

Remember, the internet has made it almost impossible to do it all and still be successful. There are just way too many things to do in order to stay competitive. But at the same time, the internet has made it easier to do much more with a trusted network of people. With that said, your LinkedIn, Twitter and Facebook networks has now grown to a gazillion friends and 10,000 followers.


It’s time to search your network and find creative professionals that you can collaborate with on projects that will add value to your design firm. Resources that will support and grow your company’s brand. It’s time to stop “socializing” online and get personal…. Pick up the phone, send a personalized email instead of a direct message or an@reply.

Connect with people you can mutually benefit from. If you take the time to explore your network of friends online you’d be surprised to see the talent that you are already connected with. Chances are good that the next Steve Jobs is already in your network. Your social network can help you grow your design business to new levels, just by getting offline and getting on the phone.