Choose One! Your Design Firm’s Financial Needs Or Brand Promise.

by Calvin Cox on July 13, 2009

choose 1 red pill or blue pill

Sometimes a new freelance designer will find himself in an awkward position when managing finances. If you’re working on a tight budget, which is normally the case with designers starting out in freelancing, the tendency is to seek work anywhere and everywhere, just to keep your business afloat.

In the beginning stages do your best to stay on the path you’ve outlined for your freelance business. Refer to your business plan, esp. your marketing and branding plans to guide you. I know as Styleapple grows we are faced with deciding who to partner and work with in order to maintain a consistency in our brand promise.

As your business grows, be aware of the projects and companies your brand is associated with. Just because their paying you doesn’t mean it’s the right gig for you. If the job doesn’t align with your personal brand or the brand promise of your design firm, I would probably not recommend you take the job. Of course, if not taking the job means that your business fails, then you’ll have to do what you have to do.

Overall, staying true to your core brand promise will keep your company on the right path giving you a better platform in which to grow. Diluting your brand for short term gain only clutters your message, making it much more difficult to define your brand to potential clients.


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