brand and design

 
       

      About Us  


Loading

Subscribe by Email

Your email:

 

styleapple customer reviews

The Website Design Guide For Startups

The 7 Biggest Mistakes Most Small Businesses Make When Hiring A Web Designer

7 steps to finding the right web designer for your small business

Sign Up For Your Free Copy - Only For The First 100 Readers

Styleapple on Facebook

Designer's ToolBOX

Browse by Tag

Current Articles | RSS Feed RSS Feed

Learning How to Blog From A YOUTUBE Competitor!

Posted by Calvin Cox on Mon, Aug 18, 2008 @ 08:28 AM
 
DIYSEO - SEO For Your Small Business - Try It FREE Now!

Is The "U" Missing From Your Company's Blog ?

Not the letter "U" but "You"  the noun, the individual.  A lot of company blogs are boring.  There written by the marketing guy that's been writing press releases for 30 years and now has to transition to the" go to" guy for their blogs.  When I read company blogs I feel as though I'm reading a User's Manual; and you all know how we feel about User Manuals.   

The companies  in the know have changed the way they are perceived by adding a persona to their brands through their blogs.  I saw a great approach to blogging or more so customer relations on vimeo.com.  They have included digital video of employees working on new releases and have made it very personal -allowing visitors to feel like they are part of the development process.  


Plus: Stats from Blake Whitman on Vimeo.

Companies, especially design companies should really take a closer look at how their customers are viewing them , most times the only vision of a company is their presence on the internet which in large is their blog persona.  Don't just choose someone you think is smart or cool to blog for you.  Make sure that individual can relate to your demographic and can talk their lingo. One way to know is to research other blogs and forums in your industry for insight.  This way you can mimic the discussions and invite the conversation about your product and services to your  doorstep- your company's blog. 

What are some things you've done to put a face on your blog?

Sponsor  iPage - Small business web hosting $3.50/mo!!

Tags: , , ,

COMMENTS

Good point! It inspired me to make my blog more personal. Even though I am not a company!

posted @ Monday, August 18, 2008 9:48 AM by larisa


Post Comment
Name
 *
Email
 *
Website (optional)
Comment
 *

Allowed tags: <a> link, <b> bold, <i> italics