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11 Top Companies Logo Design Changes That May Surprise You!

Posted by Calvin Cox on Fri, Oct 03, 2008 @ 09:33 AM
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My last blog post was about Google releasing its 2001 search engine for show for their 10th  year Anniversary  and how their logo has changed since then -  pointing to current company growth and design trends as two possible reasons for the change.  I was since energized to find other top company logos that has changed over the years.  What I found was that in most cases the logos were noticeably similar to their predecessors as expect  but still showcased a modern spin that appeal to the current design trends in their respective industries.  What I found kind of funny was the Starbucks coffee logo changed from a practically x-rated half naked mermaid to a more censored version as their demographics grew.   I wasn't sure whether they wanted me to get a cup of coffee or  get a room  ☺ Anyway, check out the list, let me know what you think.



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COMMENTS

Interesting post. What would be interesting to see is how long each company had these respective logos, and them map those against the changing trends of design in the market.  
 
Also, to note: AT&T not only redefined their logo, but that company in particular has changed completly a number of times  
 
(http://upload.wikimedia.org/wikipedia/en/4/48/Newatt.png)

posted @ Friday, October 03, 2008 12:35 PM by C. Cox


pretty interesting. I actually saw something sort of like this a few days ago that showed different companies, but a lot of different iterations of each. if i find the link, i'll send it over.

posted @ Friday, October 03, 2008 6:06 PM by judge mental


Cleavon. 
You're right. That would make for an interesting study. 
 
Judge Mental 
Let me know if you find that article, I would love to take a look and link to it.

posted @ Sunday, October 05, 2008 10:50 PM by Calvin Cox


All of these designs are suspect to consumer base and target audience. Alongside of those lines, the logos very according to demographic and geographic criterion as well; where we often times see prejudice played out with marketing logos being based on cultural stereotypes of consumers. This is also true on gender-lines where the marketing towards women often times is phallic or emotionally driven. Is there really such a thing as global marketing?

posted @ Tuesday, October 07, 2008 11:36 AM by harlym 125


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 ❀About Me:

Calvin Cox

I'm a New York based designer with a background in business marketing. My blog primary focus is to share and discuss ideas with designers who are looking to grow their businesses through smart creative marketing. Read more...

email: calvin@styleapple.com

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