Posts Tagged “Brand Identity”

Choose One! Your Design Firm’s Financial Needs Or Brand Promise.

by Calvin Cox on July 13, 2009

Sometimes a new freelance designer will find himself in an awkward position when managing finances. If you’re working on a tight budget, which is normally the case with designers starting out in freelancing, the tendency is to seek work anywhere (…)

Read the rest of this entry »

Top 7 Reasons Your Clients Will Stay With You Through This Recession

by Calvin Cox on March 19, 2009

1) You Provide A Great Product or Service That Cannot be Matched By Your Competition Simply put, excel at what you do. Don’t settle for being second. The only thing that stops you from being the best in your industry (…)

Read the rest of this entry »

Choose Your Web Designer Like You’re Choosing Your Next Girlfriend!

by Calvin Cox on March 13, 2009

Here you are- brand new plan for a great business idea. This is the one, the big idea that will propel you to financial independence. You’ve already picked out the business colors and logo design concept, selected a couple of (…)

Read the rest of this entry »

“86% Of Consumers No Longer Believe What Brands Say About Themselves”

by Calvin Cox on March 4, 2009

My past few posts have been trending in the direction of discussing the impact of personal branding on your corporate brand identity. So when I saw this statistic I needed to share it with you. I came across this Microsoft (…)

Read the rest of this entry »

Is Your Company’s Brand Promise Different Enough To Succeed In A Recession?

by Calvin Cox on March 2, 2009

Being that my primary job responsibility involves working with designers and design firm brands. I get a chance to see many design firms websites, portfolios, taglines, logos, advertising, social media avatars, etc, etc. There are literally hundreds of thousands of (…)

Read the rest of this entry »

Is Your Employees Personal Brand F*#$%ing Up Your Company’s Brand Image ? PART 2

by Calvin Cox on February 23, 2009

UPDATE 3/2/2009: Found an interesting article on Advertising Age from a tweet by Dan Schawbel @danschawbel detailing a Personal Brand/Corporate Brand conflict with Ford Motors.   Interesting read. You can read part 1  of this series here: Is Your Company’s Logo (…)

Read the rest of this entry »

November 4th 2008 – The Day We (The People) Changed America.

by Calvin Cox on November 6, 2008

And the winner is…. Barack Obama.  Congratulations Senator Barack Obama for becoming the first African American President of the United States of America.   I am in awe of your achievement.

Top 3 SEO and Inbound Marketing Techniques Used To Create an Influx of Web Traffic to the Barack Obama Website.

by Calvin Cox on October 30, 2008

Inbound Marketing has been all the rave in many marketing circles lately and the question is… is it really that big a deal as marketers are making it out to be?  The short answer is yes. Inbound marketing is summed (…)

Read the rest of this entry »

Arguably The Most Effective Branding Campaign Ever.

by Calvin Cox on October 7, 2008

Since this is the final month of elections for the Presidency of the United States – Election Day November 4, 2008.  I’ve decided to dedicate the next four weeks on the elections and show how social networking and branding can (…)

Read the rest of this entry »

11 Top Companies Logo Design Changes That May Surprise You!

by Calvin Cox on October 3, 2008

  Advertisement   My last blog post was about Google releasing its 2001 search engine for show for their 10th year Anniversary and how their logo has changed since then –  pointing to current company growth and design trends as (…)

Read the rest of this entry »