Posts Tagged “branding yourself”

Can A Hunch[.com] Help You Build Your Design Firm’s Brand?

by Calvin Cox on June 17, 2009

The other day I played around with hunch.com, a new website that answers your questions. As I got more into it, I realized that it also allows you to add your own questions to their database, which immediately intrigued me. (…)

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Top 7 Reasons Your Clients Will Stay With You Through This Recession

by Calvin Cox on March 19, 2009

1) You Provide A Great Product or Service That Cannot be Matched By Your Competition Simply put, excel at what you do. Don’t settle for being second. The only thing that stops you from being the best in your industry (…)

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Are You Baiting and Switching your Clients With False Brand Promises?

by Calvin Cox on March 10, 2009

Photo Credit How do you feel when you go to a fast food restaurant and the line is out the door.   How about going to get your “Car Tire Flat Fixed in Less Than 10 Minutes” and it takes (…)

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“86% Of Consumers No Longer Believe What Brands Say About Themselves”

by Calvin Cox on March 4, 2009

My past few posts have been trending in the direction of discussing the impact of personal branding on your corporate brand identity. So when I saw this statistic I needed to share it with you. I came across this Microsoft (…)

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Is Your Company’s Brand Promise Different Enough To Succeed In A Recession?

by Calvin Cox on March 2, 2009

Being that my primary job responsibility involves working with designers and design firm brands. I get a chance to see many design firms websites, portfolios, taglines, logos, advertising, social media avatars, etc, etc. There are literally hundreds of thousands of (…)

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Is Your Employees Personal Brand F*#$%ing Up Your Company’s Brand Image ? PART 2

by Calvin Cox on February 23, 2009

UPDATE 3/2/2009: Found an interesting article on Advertising Age from a tweet by Dan Schawbel @danschawbel detailing a Personal Brand/Corporate Brand conflict with Ford Motors.   Interesting read. You can read part 1  of this series here: Is Your Company’s Logo (…)

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Are You A Branded Designer? Take The iPhone Brand Test

by Calvin Cox on July 12, 2008

The post today is about personal branding; This is a topic I know I’ll revisit again and again but wanted to get my feet wet and get your marketing marbles rolling. I’m sure that I’m not introducing you to anything (…)

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