Posts Tagged “Branding”

Can A Hunch[.com] Help You Build Your Design Firm’s Brand?

by Calvin Cox on June 17, 2009

The other day I played around with hunch.com, a new website that answers your questions. As I got more into it, I realized that it also allows you to add your own questions to their database, which immediately intrigued me. (…)

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Chances Are Good, That The Next Steve Jobs Is Already In Your Social Network

by Calvin Cox on June 9, 2009

Let’s talk about social networking for brand development.  I’m a perfectionist. What that means is that I try to control all aspects of my company at all times, 24 hours a day. My web developer has threatened to fire me many (…)

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If You Want Your Design Firm To Succeed, Then Take A Breather.

by Calvin Cox on May 20, 2009

Ok, we’ve done it. We have now created the ultimate marketing tool on the web… It’s free, easy to use and combines business and pleasure. It’s called Social Media. Social Media has leveled the playing field for many new design (…)

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Top 7 Reasons Your Clients Will Stay With You Through This Recession

by Calvin Cox on March 19, 2009

1) You Provide A Great Product or Service That Cannot be Matched By Your Competition Simply put, excel at what you do. Don’t settle for being second. The only thing that stops you from being the best in your industry (…)

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Are You Baiting and Switching your Clients With False Brand Promises?

by Calvin Cox on March 10, 2009

Photo Credit How do you feel when you go to a fast food restaurant and the line is out the door.   How about going to get your “Car Tire Flat Fixed in Less Than 10 Minutes” and it takes (…)

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“86% Of Consumers No Longer Believe What Brands Say About Themselves”

by Calvin Cox on March 4, 2009

My past few posts have been trending in the direction of discussing the impact of personal branding on your corporate brand identity. So when I saw this statistic I needed to share it with you. I came across this Microsoft (…)

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Is Your Company’s Brand Promise Different Enough To Succeed In A Recession?

by Calvin Cox on March 2, 2009

Being that my primary job responsibility involves working with designers and design firm brands. I get a chance to see many design firms websites, portfolios, taglines, logos, advertising, social media avatars, etc, etc. There are literally hundreds of thousands of (…)

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Is Your Employees Personal Brand F*#$%ing Up Your Company’s Brand Image ? PART 2

by Calvin Cox on February 23, 2009

UPDATE 3/2/2009: Found an interesting article on Advertising Age from a tweet by Dan Schawbel @danschawbel detailing a Personal Brand/Corporate Brand conflict with Ford Motors.   Interesting read. You can read part 1  of this series here: Is Your Company’s Logo (…)

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Branded Designers – The Agency, Open For Business

by Calvin Cox on January 20, 2009

We’ve been working hard, very hard these past few months on some major projects I believe will assist my designer colleagues who are looking to create some success in 2009 and beyond. We are now in beta for our new (…)

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November 4th 2008 – The Day We (The People) Changed America.

by Calvin Cox on November 6, 2008

And the winner is…. Barack Obama.  Congratulations Senator Barack Obama for becoming the first African American President of the United States of America.   I am in awe of your achievement.