Posts Tagged “Social Media Marketing”

Is It Time To Fire My SEO/ SMM Consultant?

by Calvin Cox on June 1, 2010

You’ve hired your consultant two years ago and most of your marketing budget is still going towards Google Adwords! Your Adwords campaign landing pages are still your homepage! Your inbound marketing strategy includes 75% cold calling!  Your company’s blog is (…)

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RULE #1 In Finding A Design Job In This Economy: STOP Looking For One!

by Calvin Cox on February 7, 2010

When I decided to write this article I was inspired by all the people I knew that were having trouble finding work; some for a few months, others moving into a year.  It got me thinking about the extended length of (…)

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15 Reasons A Design Portfolio Social Network Website Is Better Than Your Own Design Portfolio Website

by Calvin Cox on December 19, 2009

1.    Free Marketing. Your work is seen by both clients and peers with little marketing effort from you. 2.    High Visitor Traffic. More traffic comes to your portfolio on a social network site than that of  your own website. Think (…)

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“86% Of Consumers No Longer Believe What Brands Say About Themselves”

by Calvin Cox on March 4, 2009

My past few posts have been trending in the direction of discussing the impact of personal branding on your corporate brand identity. So when I saw this statistic I needed to share it with you. I came across this Microsoft (…)

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Is Your Employees Personal Brand F*#$%ing Up Your Company’s Brand Image ? PART 2

by Calvin Cox on February 23, 2009

UPDATE 3/2/2009: Found an interesting article on Advertising Age from a tweet by Dan Schawbel @danschawbel detailing a Personal Brand/Corporate Brand conflict with Ford Motors.   Interesting read. You can read part 1  of this series here: Is Your Company’s Logo (…)

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Why is Everyone So Twitter Happy?

by Calvin Cox on February 20, 2009

Why is everyone so Twitter happy? I’ll tell you why, because tweeting  is a great way to tell your boss off without him realizing you’re talking about him.   Okay maybe not quite that, but here’s the real reason: Twitter as (…)

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Does Social Media Networking Really Influence Your Brand Reputation? The Numbers May Surprise You!.

by Calvin Cox on February 18, 2009

According to the latest  Marketing Sherpa “Chart of the Week”  Social media networking absolutely influences your brand reputation. 92% of companies polled said that social media marketing is effective in building their brand reputation.  Some of the other interesting numbers (…)

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The [Graphic Designer -Web Designer-Fashion Designer] Artist Loses Out in The Social Media Sphere.

by Calvin Cox on February 6, 2009

Design Job Description: “JACK OF ALL TRADES… NOT WANTED” I meet designers who are involved in so many areas of design it’s insane.  I mean I understand how common this is, after all creativity expands.  It is normal for a designer (…)

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SEO, Inbound Marketing, Blogging, Social Media Networking in Under 3 Minutes – VIDEO

by Calvin Cox on December 17, 2008

You know you’re good when you can create a viral YouTube video about inbound marketing while using inbound marketing techniques to effectively promote your inbound marketing business. Simply Genius, Kudos to the guys at Hubspot.

Top 3 SEO and Inbound Marketing Techniques Used To Create an Influx of Web Traffic to the Barack Obama Website.

by Calvin Cox on October 30, 2008

Inbound Marketing has been all the rave in many marketing circles lately and the question is… is it really that big a deal as marketers are making it out to be?  The short answer is yes. Inbound marketing is summed (…)

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