Top 3 SEO and Inbound Marketing Techniques Used To Create an Influx of Web Traffic to the Barack Obama Website.

by Calvin Cox on October 30, 2008


Inbound Marketing has been all the rave in many marketing circles lately and the question is… is it really that big a deal as marketers are making it out to be?  The short answer is yes.

Inbound marketing is summed up by Brian Halligan of Hubspot, a leading internet marketing company: “I advocate doing “inbound marketing” where you help yourself “get found” by people already learning about and shopping in your industry.  In order to do this, you need to set your website up like a “hub” for your industry that attracts visitors naturally through the search engines, through the blogosphere, and through the social media sites.  I believe most marketers today spend 90% of their efforts on outbound marketing and 10% on inbound marketing and I advocate that those ratios flip.”

Setting  your website up as a “hub” is key. The Barack Obama campaign has done just that, by implementing a variety of inbound marketing efforts including the blogosphere, the enormous involvement on popular social media networks as well as creating their own social media site and a well developed and optimized website complete with relevant tools to get the right information to the people. For example, a tax calculator that enables visitors to check what their tax reductions would be under a President Obama Administration.  Utilizing these tools together has effectively produced an influx of web traffic to the Barack Obama website.

Just  for fun I did a quick comparison of the Barack Obama website http://www.barackobama.com/ and the John McCain website http://www.johnmccain.com/ on Hubspot’s Website Grader tool – A great tool to help you find ways of improving your website effectiveness.  What I found was very telling:

hubspot-website-grader

See Full Report >>

Site: The 2 sites being compared: http://www.barackobama.com/, http://www.johnmccain.com/

Website Grade: The grade Hubspot gives a website is based on the website’s marketing effectiveness, considering a variety of factors including page rank, traffic rank, meta data, heading, etc…  Both sites rate fairly high in the Grade area, a 98% for John McCain and 95% for Barack Obama.

Google Page Rank: Both websites scored a pretty high page rank of 8

Traffic Rank: This ranking is taken from the Alexa visitor traffic data. The traffic rank for Obama is 753 and McCain- 2580. The smaller the number- the better, just for a point of reference Google has a traffic rank of 1

Blog Rank: Not Conclusive; Hubspot software did not detect the blog on the Barack Obama website so I can’t compare the two blogs using Website Grader.

But here is where it becomes even more interesting:

Delicious  Bookmarks: John McCain (Johnmccain.com) – 451 bookmarks, Barackobama.com – 2797 bookmarks; approximately 5 times more bookmarks.

Inbound Links: Johnmccain.com – 1,280,323 links, Barackobama.com – 3,161,675, that’s roughly 2 million more inbound links. Inbound links to a website is one of the key sources of traffic.

So how does all of this translate into web traffic:  according to compete.com John McCain website in September had roughly 3.1 million visitors where as barackobama.com pulled in roughly 5.5 million visitors.

Inbound marketing should be a major part of any design company looking to be competitive online.  Finding ways to increase your inbound links is not an option going forward. One of the first things you can do going forward is to take a close look at your design business and brainstorm ideas that you believe would add value to your industry.  Your first thought should exclude any benefits to your company; only think of your industry and the demographic needs.  Once you have figured out the tools that would be truly beneficial to your industry demographics – then you package that tool to represent your design business. Our next Topic in the Branding Campaign series is Website esthetics, ease of use and how the Barack Obama website manages the customer’s buying cycle and website conversion.

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